Shirley of Hollywood New Collection: 100% Babe

Posted Jan 12, 2009

by Luis Paredes

Shirley of Hollywood recently released its newest collection, 100% Babe aimed at a younger, playful audience.

The company says it was designed for the flirty woman in mind, the new collection is a fun mix of sweet, sassy and rock star chic looks with a playful vibe, offered in trendy colors and specifically cut to fit smaller bodies.

100% Babe started with an idea from Dana Scholobohm-Walczuk's daughter, Renie.

"She said that Shirley of Hollywood needed a junior line," noted Dana. "She said that we needed something that appeals to the younger woman. This new collection is so adorable that you won't be able to keep your hands off it."

Short skirts, crop tops, booty shorts, plus bra tops, bikinis and thongs in "2Die4" skull designs, preppy plaids, cool ginghams and sweetheart prints. Colors include electric blues to bold fuchsias plus high-def details like ruffles, buckles, lace bows and short gloves.

The company says that it'll keep 100% Babe differentiated from its other lines by keeping the styling perfect for a younger, hipper demographic seeking the latest fashions and newest fads, and by offering many pieces available in extra small through miss large sizing.

More information on www.shirleyofhollywood.com.