RealUnderwear debuts its Patented Butterfly Low-Rise Panty

by Luis Paredes

Sept 10, 2009

I'm often asked, "What's the most exciting product you saw at the Lingerie Show?" Maybe at Vegas, the Fashion Show really blew me away or a great booth caught my eye at CURVENY, but exciting? Innovation on the product level hasn't blown me away lately.

Luckily, at this last edition of CURVENY, RealUndewear debuted their first branded product, the Butterfly panty - and it is truly exciting.

Firstly, visitors walking past their booth were immediately struck by the uniqueness of the panty's silhouette.

Nina Musumeci, account executive for RealUnderwear explained that the double takes were caused by the fact that the Butterfly is a truly unique silhouette that no one has seen before.

The company was recently awarded a Patent for the Butterfly based on it's design.

Years of work and design went into creating the Butterfly's unique silhouette, but the origin of the design stems from a change in women's fashion.

"My boss, Morris Rishty, noticed that with the edgier trends in fashion that there was a lack in low rise options for all the women that wear all the very, very low jeans and edgier trends in fashion. We said, 'Well, we need a panty for these girls.' So my boss and our designers and I sat down and created this new silhouette."

"That's what makes it so different. It's patented. It's because it's not a thong, not a boy short, not a bikini - it's actually a new silhouette," she added. "It's caused a stir and buzz and that's what we wanted. We're very happy."

Morris Rishty, CEO of RealUnderwear concurred that response at CURVENY was overwhelmingly positive. "It's a great product that we're excited about and our customers are excited about," he said.

Rishty also noted that pursuing the patent on the Butterfly was worth the effort. "It's a very long and expensive process but worth pursuing especially for a product as unique as ours."

To learn more about how patents can help product your products, please see our earlier story (here).

The Butterfly comes in sizes S, M, L, XL and comes in black, white, teal tide, pink pucker, blueberry delight and purple garnet and is made from a mix of nylon, spandex and nylon.

On the horizon, a new g-string version of the Butterfly is in the works and the company will add nude to the color mix.

More information at: www.butterflypanty.com