Ego Apparel Introduces 2 new products

Butt/Lifting and iSwim

Posted Sept 2008

Left: a video tour of Ego's booth at CURVENY

Fresh from its debut at CURVE last month, Ego Apparel is rolling out two new products in its growing and impressive mens line: iSwim and Butt/Lifting.

iSwim, part of its swimwear line, offers an innovative plastic pouch designed to keep your iPod or other gadgets safe, free from sand at the beach and most importantly, completely dry.

Miguel Sahid, president of Ego said that the colors for iSwim were inspired by nautical themes and from the vibrancy of the city of Miami.

"So you'll have a lot of blues and reds, but also a lot of pastels inspired by Miami," said Sahid. "It's going to be a very sexy and sensual line."

Cut more in the style of a brief, the iSwim is made with Lycra and is designed to fit comfortably against the skin. iSwim is scheduled for a December release and comes in small, medium and large and is tentatively set to wholesale for $40.

Ego's other new product is Butt/Lifting a Lycra/cotton brief and boxer collection with added elastic to help lift and highlight the wearer's natural assets.

"With the elastic that we've added, we can help raise the butt, make it look fuller and more attractive," noted Sahid. "This is a great item that we found customers really wanted."

Available in black, white and beige, Butt/Lifting is also schedule for a December release and is tentatively set to wholesale for between $15 - $20.

For more information on Ego Apparel please visit egointimate.com