New shapewear debuts at CURVENY

posted February 2008

Slimpressions, a new and targeted approach to women's shapewear made it's debut at CURVENY earlier this month. Slimpressions zeros in on unflattering flabby, flapping arms with its machine-washable compression fabric and slims down not only a woman’s arms but also their back and midriff.

Created and distributed by Branches Unlimited, an entrepreneurial enterprise cofounded by sisters-in-law Amy Pedersen and Jennifer Daniels, Slimpressions made a positive impression on buyers at the show. The shapewear will be ready to ship in March and comes in the following styles - the Have-Nots™ and The Haves™.

The Have-Nots™ line is scooped down below the bra, letting women promote their natural assets and not compress them while the The Haves™ go over a bra. The Have-Nots™ and The Haves™ are also available as bodyshapers featuring a long torso for tucking or layering and a subtle mesh weave in the armpit for added breathability.

Both the Have-Nots™ and The Haves™ come in four colors - black, chocolate, white and nude and wholesale for $35. Branches Unlimited designs and manufactures Slimpressions in Los Angeles and is looking for qualified sales reps for all US regions and Canada. More information on the company can be found on www.slimpressions.com.

“We think it’s time that women everywhere should be able to raise their hands with confidence in their appearance and pride in their shape,” said Pedersen. “Slimpressions makes that goal a reality.”