Sexy Bastard debuts new advertising tool

posted March 2008

Sexy Bastard, Andrew Buckler's men's underwear line made its first appearance at Lingerie Americas this month and showed off its newest collection of men's boxer-briefs along with the company's new advertising tool - a 23" x 38" poster designed as an in-store display.

The poster features a model grinning slyly at the camera while sitting on the loo reading a smutty magazine. The model, clad with tattoos down the length of his arm, parts of his chest and legs looks more like a rock star taking a break between sets and has the company's newest boxer-brief down around his ankles. The Sexy Bastard logo is show across the model's black tank top.

On the reverse side, the poster features all of the different boxer-brief styles, tank tops, and socks available to customers with a brief description and style number. As an added bonus, the reverse side features an erotic tryst between the model and woman in the same bathroom. The boxer-briefs are, of course, prominently featured.

"The poster is a great tool for stores and customers. For the store, it helps them promote the product, sell it and reorder it. For the customers, it makes it easy for them to view their favorite styles and buy it," said Marina Lelchuck, vp of sales and merchandising at Buckler. Lelchuck also noted that Buckler had a direct hand in the art direction of the poster and at Lingerie Americas, the buyers were some of the first to receive the posters and enjoy the edgy and sexy look of Andrew Buckler's Sexy Bastard.