Dick and Jane debuts at Lingerie Americas

posted March 2008

This edition of Lingerie Americas featured more booths dedicated to Men's underwear and one that stood out with its life-size posters and modern, clean colors was Dick and Jane, a new Vienna-based men's underwear line.

Dick and Jane debuted its Olympic collection - an array of boxer-briefs, tank tops and tshirts at the show.

Michael Herzog, marketing and sales manager for Dick and Jane said that the theme of the collection is based on a combination of different colors like classic black and white, lime, avocado and gray.

According to the company, "...this collection is elegant, natural and modern, and consists of a multitude of shades which will go easily with anything and match all the latest fashion trends."

Notable in the collection are boxer-briefs and shirts with delicate embroideries and comfortable, durable broad waistbands manufactured in Italy. Most of the items in Dick and Jane are available in sizes S - XXL and are manufactured in Turkey.

Herzog hopes that the collection will make an impact on the American market and is betting that even the company name, Dick and Jane, will strike a cord with the public. More information on the company available at www.dickandjane.eu.