Bragel debuts lighter version of NuBra

posted March 2008

Bragel debuted a new, lighter version of its popular Nubra - NuBra Lite - at Lingerie Americas. The new version is 35 percent lighter than its predecessor. Made from a proprietary formulation of lightweight silicone gel, Nubra Lite will be available starting in May 2008. NuBra Lite is available in sizes A,B, and C in one color, nude.

"Each ultra smooth, soft and supple feeling bra cup blends with the contours of the body and provides a natural look and feel without the added weight," said Daren Peng, VP of Operations for Bragel Internaional Inc (makers of NuBra). "Lightweight, Natural and Seamless – there is no doubt that NuBra Lite is becoming the most comfortable, versatile and must-have self-adhesive, strapless and backless bra in every woman’s wardrobe."

Peng also noted that NuBra Lite will come in very upscale packaging that's a more elegant offering than past versions and will resemble more of a gift box. More info on Bragel at www.bragel.com.