Intimate Graphics Column

posted June 2008

When customers see a storefront closed for a few days, they assume the worst - gone out of business!

Customers also assume the worst when they see a business's website down even for a day and that can do immeasurable damage to a company's image.

For intimate apparel manufacturers, especially those just starting out and/or without a showroom, a website is their online storefront and they have to make sure their website(s) stay up and running. Buyers are fickle and when they can't access a site they move on to someone else they believe is still in the game...

Read the full article on McPetesez.com