La Cera Opens New Showroom, Unveils New Items

New Showroom: 42W 39th Street (17th Floor), NYC

Posted Nov 17, 2008

Left: Interview with Erin Buckley and Joy Yih

With a splash of color, spirits and friends, sleepwear and ready-to-wear company La Cera celebrated 25 years in business and a new showroom on November 5.

The new showroom at 42 West 39th Street (17th floor), generates more buyer traffic compared to their previous location at 183 Madison according to Erin Buckley of La Cera.

"We really love this building," said Buckley. "Buyers can come up to the showroom and see the whole La Cera experience."

New to the experience is a new line of tie dye dresses and tunics for Spring Summer 2009 revealed at the showroom celebration. "The new collection is a rayon spandex knit that comes in a variety of vibrant colors that people are going to love," noted Buckley. "They'll be shipping starting in April.

Joy Yih of La Cera noted that the garments are made in the desserts of India, where they get their uniquely vibrant color from the extraordinary heat they are exposed to during the manufacturing process. The sun helps the colors blossom into the rich reds, purples and greens on La Cera's newest collection.

For more information, please call (212) 683-5400.