Aug 2008

See our revamped News Section [here]

Video Interivews from Lingerie Americas & CURVENY

We are in the process of posting our video interviews from Lingerie Americas and CURVENY. Please take a preview [here].

July 2008 Articles

Somethingsexyonline.com gives back

Somethingsexyonlne.com is a new online lingerie retailer intent on making a difference in the lives of women. The site premiered in June and Donna Minkel, one of the founders of Something Sexy explained that the company makes a donation to women’s or family charities for every purchase made.

Read the full article on McPetesez.com

June 2008 articles

Intimate Graphics Column

When customers see a storefront closed for a few days, they assume the worst - gone out of business!

Customers also assume the worst when they see a business's website down even for a day and that can do immeasurable damage to a company's image.

For intimate apparel manufacturers, especially those just starting out and/or without a showroom, a website is their online storefront and they have to make sure their website(s) stay up and running. Buyers are fickle and when they can't access a site they move on to someone else they believe is still in the game...

Read the full article on McPetesez.com

May 2008 articles

Panty Pak Debuts

For women frustrated with stuffing panties into the nooks of suitcases and gym bags or embarrassed at the site of a plastic bag full of crumpled and dirty unmentionables after a long trip, designer Jane Webb offers a solution - The Panty Pak!

The Panty Pak is a handy travel bag designed to keep panties organized when you're on the road and compliments Webb's earlier invention, the Bra Bag. Each lightweight and compact Panty Pak is designed with a colorful and whimsically stylized "panty" on the front and back that also serve as extra storage. On the inside, there are two zippered pockets to keep “clean” and “not so clean” panties in their respective spots.

The Panty Pak started shipping this month and is available in four styles - Tiffany Blue, Chocolate Delight, Pink Polka Dot, Classic Black and measures 14.5 inches across, not including the handles. More information on http://www.bra-g.com/products_pantypak.asp.

April 2008 articles

Fashion Ribbon Intros New Brand

Fashion Ribbon introduced its own lingerie brand at Lingerie Americas last month - Fashion Ribbon Intimates.

Barry Berger, Fashion Ribbon's National Sales Manager, noted that the name Fashion Ribbon Intimates is only temporary as the company is working with a well known designer to switch to a brand name.

The Fashion Ribbon Intimates collection is designed in Paris and New York and offers a collection of bras and panties that are available for distribution in the U.S. and Europe.

A variety of styles, sizes and colors are offered and can be see on www.fashionribbon.com/seamlessintro.html (for the bra collection) and www.fashionribbon.com/seamless5.html (for the panties collection).

"We're very excited about this project," said Berger, "We're talking about a quality product with some exciting designs. We're also willing to work with clients that want to go aggressivly after the market and go private label. We can change the designs and make it an exclusive brand for them."

More information on Fashion Ribbon at www.fashionribbon.com.

March 2008 articles

Bragel debuts lighter version of NuBra

Bragel debuted a new, lighter version of its popular Nubra - NuBra Lite - at Lingerie Americas. The new version is 35 percent lighter than its predecessor. Made from a proprietary formulation of lightweight silicone gel, Nubra Lite will be available starting in May 2008. NuBra Lite is available in sizes A,B, and C in one color, nude.

"Each ultra smooth, soft and supple feeling bra cup blends with the contours of the body and provides a natural look and feel without the added weight," said Daren Peng, VP of Operations for Bragel Internaional Inc (makers of NuBra). "Lightweight, Natural and Seamless – there is no doubt that NuBra Lite is becoming the most comfortable, versatile and must-have self-adhesive, strapless and backless bra in every woman’s wardrobe."

Peng also noted that NuBra Lite will come in very upscale packaging that's a more elegant offering than past versions and will resemble more of a gift box. More info on Bragel at www.bragel.com.

Glamourmom unveils new project

Line Rothman, president of Glamourmom, revealed at Lingerie Americas last month, that the her company is in the works of launching a new, non-nursing tank top.

"We're very excited about this project," said Line, "We listened to all the moms out there that wanted to keep on wearing our product after they finished nursing." The new tank top will feature a built-in bra, similar colors and sizes as the rest of the Glamourmom collection and will be availble in the beginning of the summer. Line added that the new tank top offers the same fit and quality her customers have always known and expect.

Sexy Bastard debuts new advertising tool

Sexy Bastard, Andrew Buckler's men's underwear line made its first appearance at Lingerie Americas this month and showed off its newest collection of men's boxer-briefs along with the company's new advertising tool - a 23" x 38" poster designed as an in-store display.

The poster features a model grinning slyly at the camera while sitting on the loo reading a smutty magazine. The model, clad with tattoos down the length of his arm, parts of his chest and legs looks more like a rock star taking a break between sets and has the company's newest boxer-brief down around his ankles. The Sexy Bastard logo is show across the model's black tank top.

On the reverse side, the poster features all of the different boxer-brief styles, tank tops, and socks available to customers with a brief description and style number. As an added bonus, the reverse side features an erotic tryst between the model and woman in the same bathroom. The boxer-briefs are, of course, prominently featured.

"The poster is a great tool for stores and customers. For the store, it helps them promote the product, sell it and reorder it. For the customers, it makes it easy for them to view their favorite styles and buy it," said Marina Lelchuck, vp of sales and merchandising at Buckler. Lelchuck also noted that Buckler had a direct hand in the art direction of the poster and at Lingerie Americas, the buyers were some of the first to receive the posters and enjoy the edgy and sexy look of Andrew Buckler's Sexy Bastard.

Dick and Jane debuts at Lingerie Americas

This edition of Lingerie Americas featured more booths dedicated to Men's underwear and one that stood out with its life-size posters and modern, clean colors was Dick and Jane, a new Vienna-based men's underwear line.

Dick and Jane debuted its Olympic collection - an array of boxer-briefs, tank tops and tshirts at the show.

Michael Herzog, marketing and sales manager for Dick and Jane said that the theme of the collection is based on a combination of different colors like classic black and white, lime, avocado and gray.

According to the company, "...this collection is elegant, natural and modern, and consists of a multitude of shades which will go easily with anything and match all the latest fashion trends."

Notable in the collection are boxer-briefs and shirts with delicate embroideries and comfortable, durable broad waistbands manufactured in Italy. Most of the items in Dick and Jane are available in sizes S - XXL and are manufactured in Turkey.

Herzog hopes that the collection will make an impact on the American market and is betting that even the company name, Dick and Jane, will strike a cord with the public. More information on the company available at www.dickandjane.eu.

Winkee debuts at Lingerie Americas

Winkee, a new bra accessory designed to cover cleavage whenever a woman wants to, made its Lingerie America's debut last month.

Touted as the ultimate solution to plunging necklines, the product works by wrapping around and attaching to the bra with a few adhesive dots. Winkee comes in black and ivory (ruched or lace trimmed) and is made from stretch cotton, silk and lace and wholesales for $7.50. More information on www.thewinkee.com.

February 2008 articles

Fleur T introduces new additions

Fleur T debuted two new shapes to its Very Berry Autumn/Winter ‘08/’09 collection – a silk cross-over camisole and an elegant backless silk kimono.

“They’re a bit sexier than what we’ve done before,” said Fleur T’s assistant designer, Rachel Gregory.

The company describes the collection as, “…a deliciously festive collection designed to sweeten your holiday.”

The company is based in the UK and all of their products are designed and manufactured in England. More information at www.fleurt.com.

New shapewear debuts at CURVENY

Slimpressions, a new and targeted approach to women's shapewear made it's debut at CURVENY earlier this month. Slimpressions zeros in on unflattering flabby, flapping arms with its machine-washable compression fabric and slims down not only a woman’s arms but also their back and midriff.

Created and distributed by Branches Unlimited, an entrepreneurial enterprise cofounded by sisters-in-law Amy Pedersen and Jennifer Daniels, Slimpressions made a positive impression on buyers at the show. The shapewear will be ready to ship in March and comes in the following styles - the Have-Nots™ and The Haves™.

The Have-Nots™ line is scooped down below the bra, letting women promote their natural assets and not compress them while the The Haves™ go over a bra. The Have-Nots™ and The Haves™ are also available as bodyshapers featuring a long torso for tucking or layering and a subtle mesh weave in the armpit for added breathability.

Both the Have-Nots™ and The Haves™ come in four colors - black, chocolate, white and nude and wholesale for $35. Branches Unlimited designs and manufactures Slimpressions in Los Angeles and is looking for qualified sales reps for all US regions and Canada. More information on the company can be found on www.slimpressions.com.

“We think it’s time that women everywhere should be able to raise their hands with confidence in their appearance and pride in their shape,” said Pedersen. “Slimpressions makes that goal a reality.”